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Smart Drinking Principles

We want every experience with beer to be a positive one, and are working across sectors to disrupt harmful drinking. We are:
  1. Marketing to change social norms

  2. Unleashing the power of NABLABs

  3. Partnering for community impact

  4. Marketing, advertising and sales

  5. Disrupting harmful drinking

  6. Voluntary labelling for all products

Smart drinking principles

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